Ayla VermeerBrand & Product Design©2026 Coordiation

Independent practice · 2016—now

Designer based in Jakarta.
Building brands and useful products.

I work with people making things worth caring about—through positioning, visual identity, digital products, and systems that stay useful after launch.

Root Table project cover
Root Table2025–2026Brand & Strategy

A warm identity and digital home for a vegetable-led neighborhood restaurant.

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Playroom project cover
Playroom2024–2025Product Design

A flexible creative workspace that helps distributed teams turn rough ideas into shared decisions.

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Aperture project cover
Aperture2024Identity & Editorial

A colorful visual system for an ideas festival where every session should feel like an invitation.

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Homebase project cover
Homebase2023–2024Digital Product

A calmer way to find, compare, and organize the essentials of moving into a new home.

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Signal project cover
Signal2023Service Design

A new ticketing experience built around transparency, timing, and a much more human queue.

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Sidecar project cover
Sidecar2022–2023Brand & Product

A mobile companion that helps small teams turn informal knowledge into reusable field notes.

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