Ayla VermeerBrand & Product Design©2026 Coordiation
All work

Identity & Editorial

Aperture

An annual gathering where artists, makers, and curious organizations meet around better questions.

ClientAperture Festival
RoleNaming, identity and event experience
PlaceYogyakarta, Indonesia
Year2024
Aperture feature

Concept

A distinct idea that can grow without losing itself.

Aperture uses a modular window as its core device. It crops, frames, and changes color across posters, social assets, wayfinding, and the event platform.

Primary markA

Visual language

Designed to be recognized before it is explained.

Every element has a practical role: color holds attention, type sets the pace, and the icon language gives repeated moments a familiar shape.

Outcome

The new identity gave a young festival a flexible public voice that could be built by a small internal team without losing its character.

See more work