All workDigital Product
Homebase
A home setup assistant for people navigating decisions that are expensive, emotional, and rarely made twice.
ClientHomebase
ClientRoleProduct vision, UX and design system
RolePlaceSoutheast Asia
PlaceYear2023–2024
Year
Concept
A distinct idea that can grow without losing itself.
The product puts context before comparison. We paired simple checklists with flexible collections, clear explanations, and a friendly visual language that lowers the pressure of making choices.
Primary markH
Visual language
Designed to be recognized before it is explained.
Every element has a practical role: color holds attention, type sets the pace, and the icon language gives repeated moments a familiar shape.
Outcome