Ayla VermeerBrand & Product Design©2026 Coordiation
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Brand & Product

Sidecar

A portable working memory for people who learn by doing and need their best discoveries close at hand.

ClientSidecar Collective
RoleIdentity, product design and launch direction
PlaceRemote
Year2022–2023
Sidecar feature

Concept

A distinct idea that can grow without losing itself.

The visual system combines utilitarian labels with generous space. Notes can be captured quickly in the field, then returned to as polished references when the team is back at a desk.

Primary markS

Visual language

Designed to be recognized before it is explained.

Every element has a practical role: color holds attention, type sets the pace, and the icon language gives repeated moments a familiar shape.

Outcome

Sidecar shipped a clear, approachable product language from its first invitation through to the daily workspace.

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