Service Design

Signal

A ticketing service that treats anticipation as part of the experience, rather than a problem to be managed.

ClientSignal Events

RoleService design and interface direction

PlaceIndonesia

Year2023

Concept

A distinct idea that can grow without losing itself.

We simplified the purchase journey into a few deliberate moments: discover, decide, pay, and prepare. A clear status system keeps people informed when demand is high.

Primary markS

Visual language

Designed to be recognized before it is explained.

Every element has a practical role: color holds attention, type sets the pace, and the icon language gives repeated moments a familiar shape.

Outcome

The launch delivered a clearer checkout, fewer support requests, and a pattern library teams could reuse across every event season.

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