Ayla VermeerBrand & Product Design©2026 Coordiation
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Brand & Strategy

Root Table

A neighborhood restaurant built around growers, honest ingredients, and the pleasure of sharing a table.

ClientRoot Table
RoleStrategy, identity and digital direction
PlaceJakarta, Indonesia
Year2025–2026
Root Table feature

Concept

A distinct idea that can grow without losing itself.

The identity begins with a simple seed and unfolds into an open flower. A compact mark, generous typography, and earthy colors make the restaurant feel both contemporary and familiar.

Primary markR

Visual language

Designed to be recognized before it is explained.

Every element has a practical role: color holds attention, type sets the pace, and the icon language gives repeated moments a familiar shape.

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Outcome

Root Table launched with one coherent system across signage, menus, social storytelling, staff materials, and a responsive reservation website.

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