Forma.
Made to be heard. Designed to belong.
01 / The starting pointA question
A question
worth exploring.
Consumer technology often asks for attention through specifications. We explored a different question: what makes an object feel at home in a room?
02 / The directionA visual language
A visual language
with a clear purpose.
Tactile metal, purposeful color, and a single sculptural silhouette lead the story. Campaign compositions use light and material to describe the object before the copy explains it.
A product narrative and art-direction system that bring a quieter, more considered voice to a noisy category.
Concept imagery generated for Indonica. No real client relationship or measured commercial outcome is claimed.
Keep exploring
Ramu.
An identity concept for a botanical drink rooted in everyday Indonesian rituals.
Next project